“Differentiate or die”. This is branding dogma. Yet: the majority survives nicely without true differentiation. Clearly, no differentiation is possible without identity and to define identity is a challenge; not to mention making sure that it’s consistent within the organization and between the organization and its environment. The existence of THE concept behind identity and making sure that the concept remains uncorrupted (leadership) goes hand – in hand: there is no leadership without identity and there is no identity without leadership.
How to brand space
How to brand space
How to brand space
“Differentiate or die”. This is branding dogma. Yet: the majority survives nicely without true differentiation. Clearly, no differentiation is possible without identity and to define identity is a challenge; not to mention making sure that it’s consistent within the organization and between the organization and its environment. The existence of THE concept behind identity and making sure that the concept remains uncorrupted (leadership) goes hand – in hand: there is no leadership without identity and there is no identity without leadership.